About Us

Back at the Ranch, founded by Wendy Lane Henry in 1990, has successfully transcended the cowboy boot market.

All of our cowboy boots have turned an American classic into a fashion-forward sensation. From a historical adobe building in Santa Fe, New Mexico, Back at the Ranch has breathed new life into the ultimate symbol of Americana: the handmade cowboy boot. Using bold colors, the finest exotic leathers and a fresh take on traditional design, our company creates one-of-a-kind boots that have proven a hit with music stars, A-list actors, politicians, everyday people and style-conscious people and from around the globe.

As one of the world’s last remaining makers of handcrafted cowboy boots, we at Back at the Ranch also offers customers the chance to personalize our distinctive luxury products with their own designs, prompting The New York Times to call it “one of the best custom boot companies in the country.” 

With more than 30 years in boot making, expect a truly extraordinary experience. By combining durable quality with style, we create cowboy boots that are a true expression of their owner’s individuality.

Customers can choose one of the 700 handmade pairs stocked at Back at the Ranch’s charming store, or a bespoke pair of boots with their own distinct design or color scheme. We are known for modern designs and commitment to exemplary customer service. We are dedicated to great design– in every last detail.

All of our creations are hand made in our El Paso, Texas Factory and crafted by our second- and third-generation bootmakers. They are dedicated to their craft, preserving the integrity of the handmade "cowboy" boot.

“TAKE THE BEST THAT EXISTS AND MAKE IT BETTER”
   SIR HENRY ROYCE

I launched my store in 1990, I realized that, aesthetically, the cowboy boot industry was stuck in the 1950s,” says owner Wendy Lane Henry. “It desperately needed fashion-forward ideas about colors and designs to complement its renowned craftsmanship, so I set about making the best handmade cowboy boots ever produced."

“My Mother was my biggest inspiration. She was casual and had an understated elegance. Her style was timeless. Ralph Lauren, my other icon, has been said to be the definition of American fashion…. Ties in perfectly to our boots and a slice of Americana.”

We have introduced innovations, such as Vibram soles, which make our boots more practical for all-purpose wear, and ankle zipper boots, which allow the fashion-conscious cowboy and cowgirl to pair them with skinny jeans.

Back at the Ranch has an international reputation as the finest maker of handmade luxury cowboy boots, and unlike other luxury brands, everything is created in our own Factory in El Paso, Texas.

“We are authentic, we are made in America." **

https://www.forbes.com/sites/barrysamaha/2015/08/14/true-grit-back-at-the-ranchs-wendy-henry-on-reinventing-cowboy-boots/#112661373539