A women-owned business that began in 1990, Wendy Lane Henry, was breaking barriers in a traditionally male-oriented industry. Back at the Ranch exemplifies innovation, resilience, and leadership, all while redefining style and inspiring change.
Within her designs she continues to honor the spirit of the American West and its timeless traditions. Wendy has built a brand dedicated to celebrating Western heritage and craftsmanship.
Meet Wendy's Granddaughter, Jackie Daru
Jackie moved to Santa Fe from San Francisco to learn the business and eventually take the reigns. She grew up in Houston and is 6th generation Texan by blood.
In her quest to learn the business from her innovative grandmother, she is bringing with her six years of working in the Technology Industry to assist with modernizing the business overtime.
Stepping into a Legacy of Style and Craftsmanship
"In a world where fashion is fast, Back at the Ranch Cowboy Boots are anytihng but. Women-Owned, Women-Founded, and handcrafted in the USA, this Santa Fe-based legacy brand stands as a beacon of craftsmanship, crativity and resillience."
By: Karen Giberson, President & CEO of The Accessories Council